# New Taipei Youth Farm # creates eye-catching social media cards # Qiong Qiong is not only about design
In the era of digital fast marketing, agriculture is also actively transforming digitally! # Creative Media On November 12, co-founder Qiong Qiong was invited by the New Taipei City Agriculture Bureau to share the practical secrets of creating eye-catching pictures and cards in the social era at the New Taipei Young Farmers Support Course! Through the integration of visual design and social marketing courses, it helps every young farmer to create their own media and easily master the essence of social graphics and text optimization. The course also logically disassembles the visual elements of social creativity, from the key techniques of color matching, composition layout, and picture context, to lead students step by step to complete their own picture card design.
Today, let’s review the five major social media picture card creative trends so that you can also grasp the essence of the course.
Category 1: Information-based lazy bag:
Also known as lazy pack picture cards, they are information cards that are systematically organized into a large number of messy information, providing viewers with "packaged" information that is easy to understand. This type of picture card is organized and easy to promote and spread in social networks. Brand owners can use it to combine topics and increase their brand awareness!
Taking the experience of Creative Media as an example, we have tried to promote design marketing topics by using various information packages, and adding appropriate promotion and sharing.
Examples: Government relief package, national August childcare subsidy plan
Category 2: Sales advertising cards
Sales card design includes copywriting and its overall operation. Generally, the problem that the product can solve will be rationally pointed out at the beginning. When the pain points of consumer needs are clearly pointed out, the desire to buy can be stimulated, and the characteristics and value of the product can be introduced. At this time, if there is a preferential plan, coupled with a clear call to action (such as: buy now, add to shopping cart), it will have a good purchase promotion effect.
Example: BRAND's XueJin Chicken Essence Advertising Card
Category 3: Brand image cards
Mainly conveying the brand value and product spirit, bringing out the brand's attitude and pattern, image-based cards have emotional needs, contain poetry and context, and are usually combined with a brand's spiritual slogan or creative copywriting. The implied copywriting is laid out, combined with pictures and texts, to present the product uniquely to consumers like a fine product on a display cabinet.
Example: DBS Airlines' Double Flight for Chinese Valentine's Day
Category 4: Character endorsement cards
It mainly uses characters to match brand products to bring out the brand's relevant characteristics, allowing the audience to connect with the spokesperson and the product, leaving a deep impression.
Example: Lao Xie Zhen Aaron Kwok endorsement card
Category 5: Issue-based picture cards
The topic of interest is to combine news, festivals, various interesting topics, etc. Brand owners create interesting pictures to interact with viewers on social networks. For example, the streaming video drama Squid Game, which became popular in mid-September, attracted various brands and agricultural industries to join the topic and invite fans to discuss the creatures that are difficult to distinguish between squid, transparent squid, small curly, soft silk, etc., which is quite popular and interesting.
Or last year, Hayao Miyazaki's Studio Ghibli released a total of 400 high-definition stills, providing fans with free downloads for co-creation, which prompted everyone to rush to engage in secondary creation, thereby raising their own brand voice and attracting fan interaction.
Which type of picture cards do you remember most? Feel free to share your views with us.
