In the post-epidemic era, Taiwanese companies are focusing on # Digital Transformation, in order to cultivate cross-disciplinary talents,#Foreign Trade Association Training Center(ITI), launching a new # International Business Management Class-Digital Cross-Domain Special Team",# Creative Media Honored with #TeSA(Taiwan's leading e-commerce education brand)In partnership with trade associations, we're hosting three consecutive weeks (May 14, 21, and 28) of social media e-commerce advertising workshops. Join a diverse group of participants and learn about international social media e-commerce marketing trends through integrating digital advertising and other technology tools.
This three-week course focuses on "Marketing Design for Digital E-commerce".
They are"E-commerce advertising strategy", "Eye-catching image card marketing design", "Festival advertising image card"
Share with classmates from three aspects,One-time developmentThree major e-commerce marketing capabilities: planning, design, and marketing!
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The first lesson on social e-commerce advertising practice
Steven analyzes e-commerce advertising trends and essential elements from a digital marketing perspective.
First, let’s help everyone clarify the difference between social media posts and advertising posts.
Advertising posts are targeted at non-social media fans and are mainly used for advertising.
The content design is very particular and can be summarized into eight key principles:
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The combination of pictures and texts complements each other
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Create different copy for different groups
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Keep it short
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Use a single call to action
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Precise lock is most suitable for target TA
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Be consistent
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State price (if applicable)
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Joining deadline
Depending on the target audience, the graphic and text materials must be different to cater to their preferences and achieve double the results!
Secondly, in e-commerce shopping guides, clearly include digital discounts, time limits, and clear calls to action (e.g., "Order now").
It can better achieve the effect of advertising to promote purchases.
Under the guidance of teachers, students also practiced using digital tools such as Google Trends and Meta Advertising Archives.
In-depth analysis of competitor products’ creativity and consumer needs, and accurate planning of advertising strategies to lock in the target audience.
Make advertising creative thinking richer, attract more attention from consumers in the vast e-commerce market, and promote results.
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Lesson 2: Eye-Catching Advertising Card Marketing Design
Teacher Chen Qiongru explains the three major elements of visual aesthetics: fonts, color matching, and image layout.
Various situations and styles are matched to easily lead everyone into the field of EDM visual picture cards.
By analyzing the characteristics of the font and shaping the style according to the picture style,
Color matching can subjectively shape the scene of the picture, refer to the brand color, and formulate a unified color scheme for the picture.
The five major layout formats allow students to design precise marketing images immediately even if they don’t have any design skills!
Lesson 3: Curating Festival Marketing Cards
Through the creative media working method"# Design x Marketing 365"Practical sharing, combined with festival marketing, grasps current affairs issues, achieves the purpose of marketing communication and interaction, and builds an influential brand image.
Using #canva as the operating platform, the course combines various scenario examples with practical demonstrations of creative meme graphics, interactive charts, and promotional business cards, allowing students to learn from their initial inability to master the basics.
Design x Marketing 365 Light up your infinite creativity every day
Welcome all kinds of corporate inquiries for internal training and cooperation –
Media strategy planning x social content marketing x brand visual design
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#MediaStrategy #MediaMarketing #Advertising # Design Marketing 365# Content Marketing# social management tool# community management# community data#brand#design#media#ContentMarketing# self-media# Marketing#canvatips#canva#canvadesign#canvatutorial# design# visual design#reels#reelsdesign
