The COVID-19 pandemic has resurfaced, and while everyone is working from home to prevent the spread of the virus, it's also an opportunity to explore the opportunities of the e-commerce stay-at-home economy! Through digital marketing technology, brands can market their products to the right audience, obtain orders directly online, and conduct e-commerce sales. Eureka Media, a creative media outlet, has leveraged its digital advertising and marketing expertise to undertake the digital marketing mission for the important festival of Jinshengjinshi for the second consecutive year. This time, just concluded in early May, # Mother's Day promotionThis is the first advertising campaign after the brand’s new official website was launched. We mainly assist clients in digital marketing from several aspects to promote e-commerce shopping on Mother’s Day.
# basic digital construction We help clients deploy Google Analytics on their websites to fully understand the source channels of their website visitors and track the web browsing and e-commerce shopping behavior of visitors brought in by advertising. This helps digital marketing strategies be more precise, understanding website visitor behavior and preferences, and continuously optimizing advertising strategies and creative content. Furthermore, we utilize marketing technologies such as Google Tag Manager and Facebook pixels to fully remarket every bit of official website traffic generated by advertising, thereby maximizing the effectiveness and value of digital marketing.
# digital advertising In addition to targeting female audiences interested in fashion products, this campaign also simultaneously strengthens the targeting of several similar audiences: brand fan page fans look-alike audiences, and TAs similar to the client's CRM customer list. This strengthens the advertising to attract traffic to the official website, thereby encouraging visitors to add to the shopping cart and subsequent purchase behavior.
# execution optimization learning Overall, the campaign exceeded its KPI for click-through traffic by the second week of execution and significantly increased the effectiveness of add-to-cart events, generating over 150 total add-to-cart events and contributing to the brand's Mother's Day shopping success. While digital marketing is currently facing challenges, such as Apple's latest iOS 14 user privacy update impacting ad tracking effectiveness, the Creative Ideas team remains committed to working with partner brands to overcome bottlenecks, maximize value for every dollar invested, and boost e-commerce performance.
📲If any partners are interested in learning more about the relevant plans, please contact Chuangdianzi Media
