At the end of every year, various festivals inspire many businesses to have infinite creativity in marketing and promotion. From Double Ten Day to the Lantern Festival of the following year, for a full six months, they are all big marketing days known to e-commerce businesses. However, in the rich e-commerce industry, there are still people who can develop their own unique style and not be overwhelmed by the e-commerce flood!
The following three examples are listed for your appreciation. They are creative and marketable, making consumers willing to spend money!
📍【Case 1_Japanese Coca-Cola Bow Limited Edition】
The Coca-Cola Company has seized on the psychological expectation of customers to receive and give gifts to each other, and has redesigned the canned packaging stickers into a "tear-off packaging bag", which can become a gift bouquet and be given to everyone like a Christmas gift. In this special season, those who receive the gifts will all smile warmly. In addition, the company has combined with other industries to scan the QR Code on the packaging bag to get a unique Christmas song online. Not only can the Christmas music enhance the situation and arouse resonance, but it can also be used to search for data lists for marketing!
📍【Case 2＿ KLOOK offline experience and online context are perfectly matched】
KLOOK is an example of how it has moved from online marketing to physical experience marketing (OMO)! In order to seize the Christmas season, knowing that everyone will meet up to appreciate the various Christmas installations and products offered by shops in the streets and alleys, in order to attract this group of people going out, KLOOK booked the entire Xinyi District Xiangti Avenue to hold the "YOURS TO EXPLORE" event. The site uses famous scenic spot installations from various places, such as: the Eiffel Tower, the Big Ben in London, the Japanese shrine, the Singapore Merlion, etc., with the "KLOOK" logo symbol, deliberately seducing everyone's desire to travel, and combining the slot machine gift giving activities, using discount coupons in the physical experience interaction to attract consumers to browse online. The overall operation combines offline experience marketing with online, gradually implanting the brand into people's hearts.
📍【Case 3＿The heroine’s jewelry’s unique story-telling style marketing】
"Heroine Jewelry" deliberately combines "emotional storytelling" with each product as the main axis of the marketing style. Emotional stories directly lead the core and connect with consumers emotionally, and rational planning is combined with online data analysis to achieve the purpose of accurately grasping key consumers. In this way, not only can real-time changes and adjustments be made, but the project is also open to co-curation and production with consumers during the project. "Heroine Jewelry" makes good use of surprising creative packaging, providing handwritten cards and words of praise to add the icing on the cake for your thoughts, so that she who receives the gift can get the most complete blessing.
Conclusion:
Festival marketing is not just about using discounted products to attract customers, but requires solid and careful planning to connect with consumer demand, manage brand content and creative marketing techniques to arouse consumers' shopping desire. The various festivals every year are key moments. Through good marketing methods and continuous online and offline interactive communications, we can expand new customer opportunities and maintain relationships with old customers.
We hope that various e-commerce brands and physical stores can gradually enrich the online and offline markets in Taiwan.
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