AI has become the core of enterprise marketing, not an experimental tool
Canva's latest release "The State of Marketing & AI Report 2025", conducted an in-depth survey of 2,400 marketing and creative professionals around the world, revealing that AI has been promoted from "experimental technology" to the core driving force of corporate marketing.
Survey data shows:
- 94%'s marketing team has invested in AI tools and resources
- 75% predicts further increase in AI budget in 2025
- 78% believes AI is a core part of its long-term strategy
This means that AI is no longer just an "option" for the marketing department, but an essential element of corporate competitiveness.
AI saves marketing team over 4 hours per week
According to the report,85%'s marketers save at least 4 hours per week through AISome high-performing teams can even save more than 10 hours, allowing them to shift their time to higher-value strategic planning and creative development, such as brand positioning, integrated marketing planning, and cross-platform content layout.
However, the report also points out that the introduction of AI tools is not without challenges - the lack of integration and standardized processes will greatly reduce the value of AI.
Excessive tool selection and integration difficulties become the import level
In the Canva survey, the three major challenges faced by enterprises in introducing AI include:
- Difficulty in choosing – 64%’s marketing team believes that there are too many different AI tools and it is difficult to determine the best solution.
- Process integration is difficult – 61% stated that it is difficult to integrate AI into existing marketing processes.
- Lack of measuring effectiveness – While most teams review AI content, only 52% regularly evaluate the actual outcomes of AI.
This reminds companies that AI introduction should not only stay at the tool level, but should also be combined with Training, process optimization and performance evaluation To be implemented.
AI literacy: A key competitive advantage for businesses in the next three years
The report shows that92% marketing decision makers believe that AI literacy is the most important workplace skill in the next 2-4 years..
AI literacy is not just about being able to operate AI, but also about being able to:
- Distinguishing AI Content Quality and Brand Consistency
- Apply AI to marketing strategies and daily workflows
- Using AI to increase the effectiveness and impact of marketing campaigns
Even if a team lacks AI literacy, it will find it difficult to truly translate this into performance and brand value, even if they have the latest tools.
Brand safety and responsible use become the new standard for AI applications
As AI adoption in marketing increases, brand safety and responsible use are becoming increasingly important issues for companies. A Canva report indicates that more and more companies are establishing AI application guidelines, including:
- Moderate AI content to avoid errors or copyright infringement
- Ensure AI-generated content is consistent with brand tonality
- Maintain transparency and integrity in external communications
This not only reduces legal and reputational risks, but also enhances consumer trust.
The value of Canva AI: amplifying human creativity, not replacing it
Canva emphasizes that the role of AI in marketing is accelerator With Canva AI, teams can:
- Automatically apply brand identity(color, font, logo)
- Generate cross-platform content with one click(Adapt to different communities and advertising specifications)
- Inspire creative inspiration(First draft proposal and multiple versions of design)
When AI complements human expertise, the speed, scale, and creative quality of marketing can be comprehensively improved.
Three Steps to AI Marketing Transformation
The Canva report provides three key recommendations for companies to implement AI-powered marketing transformation:
- Policy Import – Clarify the role and application scenarios of AI in brand marketing
- Team training – Build AI literacy and enable team members to be proficient in using AI tools
- Continuous optimization – Regularly review AI effectiveness and adjust strategies
Only such a cycle can ensure that AI investment truly brings sustainable business value.
The key to AI marketing is knowing how to use it
Canva’s industry insights convey a key message:AI is no longer an optional experiment, but a must-have for corporate marketing..
But the real competitive advantage lies not in owning AI tools, but in whether the team can skillfully use and implement them.
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