The booming development of information technology has brought great convenience to human life. The most noticeable thing to everyone is the evolution and change of consumption experience habits. Pick up the phone and click on the products you like. The e-commerce platform connects the money flow and logistics. Through web page text and pictures, the key copywriting and eye-catching pictures and texts are combined with a smooth online card swiping system, which makes people feel impulsive and consume immediately. Some businesses even emphasize that the goods can be delivered to the home within one hour and the progress can be tracked in real time. In the post-epidemic era, the global stay-at-home economy has developed rapidly under necessity. According to eMarketer's estimates, by 2024, global e-commerce sales will reach nearly US$6.4 trillion (about NT$177 trillion), accounting for 1/5 of the total retail sales. In addition, older consumers have also entered the world of online shopping, driving an astonishing growth rate. E-commerce has changed the traditional sales model. The epidemic has expanded consumers' demand for speed, discounts, sustainability, and logistics. Brand operators are scrambling to seize the virtual market. The first front line of the decisive battle is the product sales page that catches the eyes of consumers!
1. One-page sales web marketing concept
The page that consumers see when they first come to the website is collectively called the Landing Page. For online shopping, no matter how well digital advertising is done, it will not be an absolute factor that affects whether consumers will complete the purchase. Consumers can quickly understand the product features and functions through a one-page sales page, or have user experience sharing and display various international certifications, which is enough to quickly communicate the content of the product in a short period of time. One-page webpages can indeed bring many benefits to brands, companies or individuals, allowing brands to obtain more registrations, products to have more sales, or obtain more downloads. Therefore, today we will take a look at how to create a sales page that can attract attention and money.
1. Three key points of a sales page that attracts attention and makes money
Key Point 1: Is the communication easy to read and understand?
The essence of a landing page is “visual communication”. The better the readability of the page, the easier it is for the viewer to absorb the content. Organizing long texts into logical key points and making good use of small icons will make them easier to read.
Key point 2: Is the presentation persuasive?
Easier to read. Good content presentation can trigger viewers’ sense of identity, increase their trust in products or services, and then lead them to take action and place orders.
We need a good opening to anchor the conversation, such as what we often call "product uniqueness". For example, for our cooperating clients, we have described our products as "the creator of millions of quilts", "a telescope that can be used at home", "30 million bottles sold in Taiwan and Japan, and the No. 1 sales volume in Japan for 12 consecutive years". We also use numbers to communicate the rational aspects of our products.
Key point three: Have you ever conducted actual testing and comparison on the web pages?
Because online stores do not have salespeople like in physical stores to help introduce products and increase purchasing intention, they rely solely on "visual communication", so you need to find someone to actually test and then compare. You can break through your blind spots with the help of others, and you can also understand the effect of persuasion through the other party's reaction.
(2) The goal of the top ten marketing strategies is to increase conversion rates!
For web marketing, the marketing goals can be divided into a 5-stage funnel, and each stage focuses on a different conversion purpose. Each next stage will inevitably lead to user loss and conversion, so what we need to do is to increase the web conversion rate!
Here are ten effective online marketing strategies to increase sales page conversion rates:
1. Eye-catching title：The title is an important first step in guiding users to a web page. A good title is one of the keys to whether you can attract visitors’ attention immediately!
2. Buy Button: A purchase button with clear instructions is one of the ways to increase the conversion rate of sales pages. Usually, a color scheme with high contrast with the screen is selected.
3. Font size: The right font size can make the content easier to read and conform to the web page layout design. The font size is usually between 12-17pt.
4. Use images: Using product images will make your products more clear to customers and make your sales page more professional and credible, increasing the likelihood of purchase.
5. Product Introduction: Providing detailed information about the product can let customers know how your product can effectively help and solve their problems.
6. Focus: The sales page should focus on the product you want to sell, or even a specific product. Avoid advertisements or other product information on the sidebar that distract users.
7. Accurate traffic: Having traffic does not mean having conversion rate. Only "accurate" traffic can bring conversion. Don't think that having traffic is the most important thing!
8. Customer Testimonials: Compared with advertisements, consumers believe more in what third-party consumers say because it will generate word-of-mouth and a sense of trust. It is even as powerful as celebrity endorsements and is a very persuasive way of promotion!
9. State the price: No matter how good your product is, customers still care about the price the most! In order to have the best purchase conversion rate and profit, pricing is also a science!
10. Offer Discounts：Using a limited-time discount strategy can make it easier for potential customers who are always hesitant to buy to make up their minds to buy the product, because no one wants to miss out on a special offer!
2. How to create an eye-catching one-page website with CANVA
1. Design process and steps
After understanding a few sales keys, we can start thinking about how to create a one-page website through CANVA
It can be roughly divided into three parts: marketing copywriting, sales page design, and product photography.
So today I will mainly introduce how to use Canva to easily design a sales page!
1. Sales page design steps
Step 1: Search for the website in the search bar to find the brand's suitable version
Step 2: Confirm the size of the template, the pixel is "1366*768px"
Or when you have just finished the IG social media card (square), click "Adjust Size" in the upper left corner and enter "Website". You can choose any size as long as the pixel is "1366*768px". The only difference is the size. If you want to keep the original design, click "Copy and Adjust Size" and it will automatically adjust the size and layout for you.
The third step: You can adjust the background image size, arrange the elements, etc. according to your needs.
🌟Additional supplement
1. Set a link for the button: Please click the button and click "link" in the right mouse button to fill in the URL you want to link to.
2. In the toolbar, scroll to the bottom and click "more" to find the group media "Embeds" APP, click it and fill in the video URL you want to link.
Step 4: Click "Preview" in the upper right corner to see how it will appear on your computer, tablet, and phone. You can always go back to the previous step to make corrections if necessary.
Step 5: Once completed, you can click "Publish Website" in the upper right corner and select the "Domain" you want.
Step 6: Then set the "URL" (address of the sub-directory), you can also change the "website icon", and finally write the "website description", and you can publish it directly!
2. Key points of landing page design
1.Design style that suits the target group
You must think about who the web page is designed for. Different customer groups will correspond to different layout configurations and design styles.
2.Simplify the complex and emphasize the key points
The title design should be able to express clearly, including the size of the text and the color matching. Avoid too much and complicated information in the layout design. It is recommended to pick a few good-looking and textured product pictures, add a few simple texts to explain the product value, and finally remember to leave blank space to maintain the overall visual effect!
3.Make good use of CTA call to action design
CTA is the abbreviation of Call-To-Action, which is the so-called call to action design. The purpose is to guide users to take the desired behavior or action. The main purpose of making a sales page is to hope that visitors will take the next step. Through the setting of CTA buttons, visitors are attracted to their attention after reading the information, prompting them to click to take further actions.
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