隨著數位行銷的快速發展，短影音已成為品牌曝光的重要行銷工具。 如何在有限的預算與時間內，高效製作吸引人的 Canva 短影音內容，並維持品牌的一致性，是目前各大小企業均需掌握的關鍵戰場!
南山人壽總部力邀創點子媒體行銷設計總監、 Canva 官方推廣大使瓊瓊老師，透過其豐富實戰經驗，舉辦「 Canva 短影音工作坊」，幫助學員熟悉 Canva 短影音製作的核心功能，並提供可即時應用的行銷策略，以提升品牌競爭力。
Course Focus and Application Strategies
本次培訓課程深入探討短影音的製作與應用，從基本操作到進階行銷策略，協助研習學員有效運用 Canva，製作專業且具影響力的內容。
1. Short video planning and brand consistency
- Content architecture planning: Learn how to set goals for short videos to ensure that the content accurately conveys the brand message and attracts the target audience.
- Brand visual consistency：透過 Canva 品牌工具，設定企業專屬的顏色、字型與標誌，確保各平台的視覺一致性，強化品牌形象。
- Script and narrative techniques：Master the story structure of short videos, enhance the appeal of content, and create an emotional connection with the audience.
2. Canva 影片編輯實戰
- Basic operation introduction: Be familiar with Canva's video editing functions, including editing, special effects, transitions and animation applications.
- Subtitles and Visual Enhancements: Learn how to add dynamic subtitles and images to enhance the readability and appeal of video content.
- Sound effects and background music: Choose appropriate sound effects and background music to enhance the overall atmosphere and professionalism of the video.
3. Practical application of Canva AI video editing function
- Magic Design for Video: Through AI technology, it automatically analyzes uploaded video and image materials and generates professional-level short videos.
- Video background removal and automatic editing: Use Canva AI function to automatically remove the background of the video and edit key clips according to needs to improve production efficiency.
- Highlight Clipping Function: AI automatically identifies key scenes in the video and quickly generates eye-catching short videos, making brand content more attractive.
The practical benefits of short videos in corporate marketing
Through this course, students can fully master the production process of short videos and flexibly apply them in corporate marketing activities. Short videos can quickly attract potential customers, increase brand exposure, and enhance interaction with the audience.
Future trends in short video marketing
With the development of digital marketing technology, the application of short videos will become more precise and personalized. Enterprises need to continue to pay attention to the application of AI technology, such as automated video editing and content optimization, to maintain their leading position in the fiercely competitive market. In the future, short videos will play an increasingly important role in marketing strategies, and enterprises can plan relevant strategies early to give full play to their value.
歡迎有相關 Canva 短影音 培訓需求可洽詢創點子媒體行銷團隊，透過我們多年累積系統，幫助團隊每個人善用平台工具，更快速有效打造具品牌特色短影音內容，達成行銷效益促進商機。
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