1. What is brand vision?
"Brand vision" means that the brand expresses its "core concept" and "corporate culture" in an easy-to-remember visual image. It is mainly composed of visual elements such as brand name, logo, standard fonts, standard colors, etc., presenting the most suitable vision for the brand, which helps to quickly establish corporate brand recognition.
With rich industry experience and understanding of the market, we can help you become a good promoter of brand value. Furthermore, with practical and professional business card design, we can help enterprises to promote business or cooperate more smoothly, and establish various business connections to create win-win value!
2. The importance of brand vision
So why is brand vision so important? Design is really a discipline that can help companies increase their commercial benefits and help brands systematically build and manage their brand image. If the influence of brand design can be used well, companies will more easily get corresponding returns from their brand strategies.
1. Common brand design issues faced by Taiwanese companies
1. Lack of core values and too straightforward.
If there are too many messages to express and present, it will become overly complicated and lack focus. Companies should find the feeling that best meets market needs as the main axis of communication, and use concise and powerful message symbols so that consumers or audiences can easily understand and empathize.
2. Lack of overall management and one-time consumption.
Now is the era of multi-channel marketing and sales, and the contact points between brands and consumers have become more fragmented. Therefore, if consumers can clearly receive the brand's consistent communication focus and value at each contact point, then it will be a success! And through the accumulation of each interaction, the impression of the brand in the minds of consumers will be deepened again and again!
Therefore, if the application requirements are not fully understood during the brand design process, the commercial value of the brand design is likely to be sacrificed, and communication will become chaotic and one-sided, which will not only waste costs but also fail to accumulate continuously and effectively add points to the brand.
3. Lack of management mechanism, fragmented and chaotic.
If a company does not have a designer or department, many companies will outsource brand design-related needs to manufacturers or distributors. Although this can reduce department costs, it is more important to check the brand design to avoid the situation of inconsistent overall image and the dispersion of brand power. Even now is the era of market internationalization and this is even more important.
Therefore, it is recommended that companies can use brand books and meticulous brand design specifications to provide partners or dealers with unified standards to follow, reduce communication costs with the execution team, and manage the brand image more effectively.
2. What problems can it solve for enterprises?
Faced with a dazzling array of brands and products, in addition to basic conditions such as price and quality, brand is the key factor that determines whether consumers will buy or not. Brand design integrates visual identification, digital display space and other environmental experiences, copywriting, and packaging to help brands effectively convey value and establish a clear image.
Good brand design can increase the operational efficiency of a company through a clear brand core and communication strategy. It can also bring a consistent experience to consumers at different brand contact points, making people feel good and leaving an impression in an emotional way. It can also help operators manage the brand image and avoid reducing consumers' trust in the brand due to a confusing image.
3. Characteristics of a successful design brand designer
1. Cross-domain and integrated design thinking
Nowadays, there are a wide variety of information platforms. It is definitely not enough to impress customers with just one advertisement or one trademark design. Instead, it is necessary to effectively use different media and present them with the right creative methods.
Therefore, brand designers need to have the ability to integrate design from multiple fields, from graphic design, websites, packaging, to dynamics, space, online and offline, etc., to display the brand image on various platforms and increase the brand's influence through brand design.
2. Simplifying the Agile Design Process
Brand design is the most important first step in implementing brand strategy. Therefore, the task of brand designers is to transform the core spirit and key associations of brand strategy into a brand experience that can be seen and touched.
Therefore, designers must have a keen understanding of business logic and be able to digest the connotation of brand strategy on their own, and fully design and present this information in the brand product image recognition. In the process, in addition to repeated testing, receiving feedback and immediate optimization, the designer can also let the viewers understand the brand value clearly and easily.
3. Explore your style and demonstrate your mature skills
The most important thing for a brand designer is to be able to show the uniqueness of the brand through design. When facing different brands, the designer must have considerable flexibility and a sufficient database to master styles of different tones and even combine different elements to create a new design expression.
4. How to use Canva Brand Kit
Canva's Brand Kit allows teams to collaborate and integrate brand system planning, allowing teams to have consistent visual integration when executing visual design or other design works such as video production. This is helpful for mastering visual style and accumulating brand impressions!
Let’s take a look at how to set up Brand Kit!
1. Brand Kit
Take "Creative Ideas" as an example
✦Brand Kit official teaching briefing:https://www.canva.com/design/DAFQyKlNdy8/JFTRt6_QKYBjlsY5ya5bTw/view?utm_content=DAFQyKlNdy8&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview
✦Official website video tutorial: https://youtu.be/wT0XL80Je6Q
2. Set up brand systems one by one
1. Brand colors
2. Brand fonts
3. Logos setting
4. Imagery
5.Styles
6.Team templates team template settings
Welcome everyone to try it out. Currently, the official website also offers a one-month free trial of Canva Pro and Canva Team, which is to give you the most professional experience at once! Scan the QR code to find out!
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