Create a healthy catering brand image from a visual perspective
Professional brand visual design × catering marketing design × space integration and community image planning
In the catering market where healthy diet and brand value coexist, "uMeal" takes balanced nutrition, deliciousness and convenience as its core appeal, and is committed to allowing modern consumers to eat safely and live in style. As the "leading brand of food Lego", uMeal takes the five core spirits - module × health × technology × deliciousness × transparency - as the brand foundation, and innovatively launches the "diet organization automatic consultant", combined with modular menu design, so that every consumer can freely combine meals like Lego. By displaying the nutritional information of the meal in real time, it helps customers to transparently grasp the intake content and conveniently manage daily healthy diet.
In order to strengthen its brand image and improve overall marketing effectiveness, uMeal commissioned the Creative Media Marketing Team to carry out visual marketing design planning, from catering advertising materials to restaurants and event sites, from social media images to physical spaces, to achieve a consistent and professional design style, injecting distinctive personality and recognition into the brand.
Focusing on visual design, we create a brand experience of health and vitality
With a consistent brand visual design strategy, the overall color scheme is based on healthy orange and fresh green, with simple geometric lines and rounded fonts to create a unique Key Visual design style for uMeal.This design language also echoes the brand spirit of "modular diet", visualizing the fun combination of health, technology and meals, making the brand vision not only beautiful, but also a tool for communicating values and concepts.
Rich and diverse design output, complete packaging brand management appearance
In the extended application of visual design, we produce the following series of objects for daily brand marketing needs:
Menu and promotional design: Clear classification, simple design, real food photos and nutrition labels to enhance the reading and shopping experience.
Product advertising pull-out display and stand：Design a unique main visual for the event, showcase limited dishes and discount information, and enhance the on-site eye-catching appeal.
Poster and light box design: Combine brand color and food concept design for large-scale output to increase exposure opportunities in the street and indoor areas.
Brand identity peripheral design: Including tablecloths, discount coupons, cup sleeves, handbags, etc., extending the brand contact points to every consumer.
Through these designs, we not only help brands improve their overall professional image, but also further strengthen consumers’ brand memory and emotional connection.
From space layout to booth design, creating an immersive dining and exhibition experience
In terms of space and booth design, the Creative Idea team planned a store and exhibition layout that combines functionality and visual beauty based on the brand image and actual operational needs. Contents include:
Booth movement and visual planning: Consider the flow of people and the brand's eye-catching areas, and design the main back panel, display tablecloth and reception table stickers.
Instruction stickers and guide design：Use simple and easy-to-understand images to convey guidance information, improve the smoothness of on-site operations and improve the professional impression.
Physical store space design suggestions：From lighting atmosphere to visual wall suggestions, provide suggestions for spatial visual consistency to help strengthen the brand atmosphere.
Not only is the design beautiful, we also attach more importance to "the extension of the brand story in the space", so that every customer can naturally feel the healthy lifestyle concept advocated by uMeal when they come into contact with the brand.
Social visual content in the digital age allows brands to be seen and liked
For uMeal's online marketing, we assisted in planning social media graphics and advertising card design, and produced visual content close to the target customer style for platforms such as Meta (Facebook/IG) and LINE, including:
Product introduction and new product pictures
Festival schedule event visual
Store discount/delivery push image
Through a series ofProfessional visual presentationWith a marketing image that is close to the needs of the audience, uMeal quickly established brand recognition and attention on social platforms, and also laid a solid foundation for the subsequent introduction of OMO operations.
Chuangdianzi Media × uMeal｜Best example of creating restaurant brand design
This cooperation project is not only the provision of a single design service, but also an integrated practice across visual design and marketing content. From key visual design, space application, event main visual to social marketing picture cards, every design detail is based on the brand tone, combined with market trends and consumer behavior insights, to create a highly recognizable and highly favorable integrated marketing visual system for uMeal.
