As global biotechnology, medical care and clinical trials develop rapidly, Taiwan is actively playing the role of a frontier base for biotechnology innovation in Asia. In order to promote exchanges between industry, government and academia and enhance the visibility of clinical trials in Taiwan,Taiwan Bioindustry Development Association (BioTaiwan)In 2024, the "Advancing Clinical Trials and Innovation in Taiwan's Biotech Frontier" will be held, inviting top experts from the United States, Europe and Asia to discuss key issues ranging from early clinical design, BLI technology application, precision tumor treatment to digital transformation of pharmaceutical companies.
Eureka Media served as the visual design and integrated marketing consultant for this event, providing a full range of services from brand visual design, exhibition visual image planning, social media promotion content production to on-site object production and guidance system design, successfully helping this seminar establish a highly professional and technological brand impression.
Starting from brand vision, creating an international seminar image
In order to highlight the clinical research professionalism and international participation of this event, the key visual design (Key Visual) uses a global map combined with DNA, data maps, medical images and future technology portraits as the main composition elements, conveying the core message of "technology-driven × international integration × precision medicine". The overall color scheme is based on biotechnology blue + smart green, creating a rational and professional yet innovative visual style.
This key visual is used in the following exhibition venues and digital scenes:
- Official EDM newsletter and online registration page cover image
- The large picture background and the sign in front of the podium
- Activity Booklet and Schedule
- Social media advertising invitation banner
- On-site table cards and speaker nameplate design
Through the overall consistency of the brand's visual design, this event established a highly recognizable professional image both on-site and online, allowing participants to feel the level of the event and the quality of its content from the visual perspective.
Integrate exhibition objects and guide systems to improve on-site experience and efficiency
In addition to the main visual design, the Creative Idea Media team also coordinated the production of the entire exhibition surrounding objects, including:
- Registration sign, welcome sign
- Speaker work card, audience admission card
- Table cards (speaker name label), microphone design
- Event time poster × QRCODE interactive link
These detailed designs not only reflect Eureka Media's professional capabilities in integrated marketing services, but also further enhance brand consistency and process efficiency. The design emphasizes reading clarity and brand color matching, so that every contact point leaves a good impression on participants.
Customized marketing solutions to help industry associations upgrade their brands
This cooperation is not just a single event design, but also a tailor-made marketing plan for small and medium-sized enterprises for industrial units such as the Taiwan Bioindustry Development Association. We are based on:
- Organizational Background and Association Positioning
- Impact on the industry
- Activity brand establishment and subsequent diffusion needs
Provide customized brand operation mode, from marketing strategy planning, visual application design, content production and operation SOP establishment, to create a replicable and upgradeable public association brand marketing standard process.
Creative Media Marketing× Biotechnology Association× International Forum
Best Practices in Digital Transformation Consulting and Integrated Marketing
As one of the most representative events in Taiwan's biotech industry, the "Global Clinical Trials Trends Seminar" successfully demonstrated how to transform traditional forum activities into more attractive and valuable brand assets through the integration of visual design and digital marketing.
Eureka Media is a creative media marketing company that excels in assisting small and medium-sized enterprises and organizations with brand upgrades, visual positioning, and marketing system construction. It is particularly specialized in integrating social media, visuals, online activities, and physical exhibitions to provide customers with comprehensive integrated services.
