Creative Media Marketing × Happy Skin: Creating a high-quality e-commerce website with strong branding
In the fiercely competitive e-commerce market, a website with brand tone, visual appeal and user experience isE-commerce website design, is the key to converting orders and building trust.Happy skinTailor-made new image website, focusing onBrand visual image designandConsistent product imagery, helping it to stand out in the field of skin care and beauty.
existBrand visual image designIn the strategic planning, Creative Media Marketing injects a new soul into happy skin. We regard each skincare product as an independent IP.CIS Visual UnificationOn the basis of the consistent main color, each product has its own unique auxiliary color and material vocabulary, presenting a delicate beauty of "unity in diversity". The overall website design style is based on "high quality × comfort and elegance × color coordination" as the spatial tone, reflecting the brand's interpretation of quality life.
Unify brand language and strengthen memory points
Happy Skin takes gentleness, healing and happiness as its brand core. Creative Ideas extracts key visual vocabulary from it and designs the main visual and color system of the website that conforms to the brand DNA.CIS ElementsThe colors, layout, and material usage are integrated and consistent to strengthen the brand's professionalism, allowing consumers to feel the "happy skin philosophy" conveyed by the brand as soon as they enter the site.
Website design and construction that emphasizes both aesthetics and navigation UI process optimization
In this case, we not only provided a beautiful website, but also integrated product classification, popular product guides and concise and clear shopping routes from the perspective of e-commerce shopping guide process and users to optimize the purchasing experience.
Each product is a content curation｜One page, one story shopping experience
Creative idea applicationContent curation thinking, creating independentShopping Narrative Page, the brand story, ingredient highlights, usage scenarios, skin transformation process and other information are arranged in a rhythm of "beginning-development-transition-conclusion". Consumers are guided from emotional to rational understanding, and finally at the end of the shopping page, they naturally enter the call-to-action conversion node, which increases the desire to buy and the order rate, and practices fromFrom visual design to order conversion rate optimizationSeamless connection.
Completely present the brand concept and become a trusted portal
Happy Skin focuses on the ingredients and safe sources of skin care products, so we added "Brand Story", "Product Raw Material Concept", "Safety Commitment" and other description pages to the website content structure, so that the website is not only a shopping platform, but also a portal for brands and consumers to establish a deep connection. This content curation method can also be extended to serve as aSocial media marketing and advertising materialsBuild a more stable brand community and e-commerce order transfer model, and gradually create a consumer journey that emphasizes both emotion and rationality.
From visual to brand depth, create an e-commerce website that can tell a story
Creative Media Marketing has tailored this campaign for Happy Skin.Brand Marketing Case, combined withWebsite design and construction, brand visual image design, content curation logicandCIS Planning Principles, fully conveying the brand warmth and commercial value.Community ManagementandAdvertising strategy, will be able to further amplify the brand influence and inject steady growth momentum into e-commerce brands.