DQS Taiwan Subsidiary

Local digital transformation marketing practice cases of international certification agencies

In an era where sustainable development and ESG have become corporate standards, the world's leading verification agency -Taiwan subsidiary of German Quality System Certification Company (DQS), and join hands with [Chuangdianzi Media Marketing] to launch all-round social network management cooperation, fromBrand content strategy, social marketing operations, visual design planning to digital advertising, and gradually built DQS Taiwan's brand value and social voice in the field of ESG third-party verification.

Project Background: Challenges and Opportunities of Localizing B2B International Brands

As a professional ISO and ESG sustainability certification organization, DQS Taiwan has long focused on business expansion in the Taiwan market.Digital transformation, brand management, content marketingA complete structure has not yet been established at this level.
Therefore, starting from 2023, Creative Media Marketing was invited to assist DQS Taiwan inCommunity management strategy planning, goals include:

• Improve brand exposure and recognition in Taiwan
• Establish a stable content output mechanism
• Promote the popularization of sustainable verification knowledge
• Convert potential business customers through digital advertising

Social Marketing Strategy: Building a Professional Brand Community from Scratch

Focusing on social media platform operations, Creative Media Marketing assisted DQS Taiwan from scratch.Create a Facebook fan page, establish the main content axis and output rhythm, and gradually accumulate social fans by adopting the following three strategies:

1. Stable output of corporate sustainability and professional verification graphics and texts

Weekly curated themed content, includingESG trend analysis, ISO certification knowledge, and industry case studiesetc., to establish DQS Taiwan’s professional image in the field of ESG and verification with educational and readable content.

2. Short video shooting x long-term perspective sharing

Planned and filmed by the Creative Idea teamLong interview short video, focusing on how companies implement ESG and carbon management and other issues, increasing social reach and viewing stickiness, and strengthening the influence of knowledge dissemination.

3. Community diversion and list cultivation

By collaborating with the official LINE account to establish a knowledge dissemination mechanism, a social marketing funnel of "content → interaction → inquiry" is formed, and a list of participants is cultivated through registration for events, e-books, or seminars.

Visual design planning: Brand identity that demonstrates professionalism and trust

As an international certification organization, DQS's visual style must be consistent with its professional, rigorous, and trustworthy image. Creative Media created a dedicated design template and consistent brand specifications for DQS, including:

• Professional certification blue + technology grayThe main brand color
• Facebook and LINE social media post styles are unified
• Illustrations and infographics are clear and simple
• Integrated design of the annual event key visual and lecture poster

At the same time, we also support DQS TaiwanESG lectures and corporate training activitiesThe visual extension application allows online and physical activities to maintain a consistent brand experience.

Digital Advertising Optimization: A Key Aid for Promoting Seminars and Workshops

In addition to social content and visual strategies, Creative Media also assisted DQS Taiwan in variousOnline advertising for seminars and ESG reporting workshops, attract potential groups through the following strategies:

• Precise audience setting: Target business owners, ESG and sustainability decision makers, and deliver advertising based on behavior and interests.

• Synchronous design of content and advertising：Each event is accompanied by social graphics and advertising copy with strong design sense and clear appeal to enhance the appeal of the event.

• Delivery rhythm planning：Understand the peak of ESG disclosure and the cycle of industry activities, design efficient publicity bands, and improve registration conversion results.

A model for localized marketing of international brands

This case demonstrates the marketing value of integrating social media marketing, visual design, and digital advertising. It also highlights the importance of content translation and professional design, particularly for B2B verification agencies.
If your brand is also facing the challenge of upgrading digital marketing, the Creative Media Marketing team welcomes you to work with us to create the most suitable social media management solution!