Three generations of inheritance × integrated marketing × brand visual design upgrade
Chuangdianzi Media x DAISIN WATERPROOFING: Brand integrated marketing solutions designed specifically for SMEs
Since its establishment in 1935, DAISIN Waterproofing has been passed down through three generations, adhering to the professional waterproofing technology to serve major engineering and construction sites in Taiwan. From the first generation Kang Qisheng who founded the Xinxing Chemical Company, to the second generation Kang Xinfeng who promoted the popularization of the waterproofing business, to the third generation Kang Yongxin who recruited international new technologies and recreated the brand spirit, DAISIN is not only a technical benchmark in the industry, but also an important promoter of the branding of Taiwan's waterproofing materials.
In order to meet the challenges of the digital generation and brand transformation, Daxin Waterproof has joined hands with the [Chuangdianzi Media Marketing] team toBrand integrated marketing strategy and visual design planning, giving the brand a new look and successfully creating a corporate image that combines "trustworthiness × professionalism × modernity".
Three generations of inheritance × professionalism, brand story visualization
Daxin Waterproof has more than 80 years of technology and reputation. We started with "brand visual design" and professionally presented the spirit and timeline of three generations of management. Through character photography and brand blue geometric visual vocabulary, we strengthened the brand memory point of "inheritance × innovation × internationalization" and successfully translated it into corporate trust value that consumers can feel.
This series of key visuals also extends to the official website banners, presentations, product manuals and social media platforms to form a consistent brand identity (Visual Identity).
Professional waterproof brand × trendy mask cross-border collaboration
The Creative Idea Media team collaborated with Dasin Waterproof to design a limited edition [branded co-branded mask], using the font logos representing its waterproof products "DAISIN" and "GRETEC" as the main layer, and combining ink splashes and geometric repeating arrangements to form the mask print, conveying the brand's dual characteristics of professionalism and creativity.
In addition to enhancing the brand's youthful image, this wave of strategies also significantly increased brand social media discussion and brand memory points through social media exposure and offline event giveaways, reflecting our tailor-madeSME Marketing SolutionsandCustomized Marketing Servicesvalue.
Packaging visual innovation × unified brand tone
In order to further enhance the visual recognition of terminal products, Chuangdianzi Media redesigned the barrel packaging of Daxin Waterproof's products. After reorganizing the original fragmented information, it introduced the brand's large letter composition and beveled blue block design to highlight the brand's professionalism and modernity.
With the QR Code social portal design, the product is transformed from a "physical object" to a "brand portal", echoingDigital Transformation ConsultantIntroducing the spirit, creating a new turning point for enterprises to move from traditional manufacturing to brand communication.
Daxin waterproof Daite paint product image video
The film takes "brand visual kinetic energy" as its core design concept, and uses dynamic images and streamlined transitions to showcase DAISIN's waterproof professional and innovative brand spirit. The overall visual blends corporate identity colors and font changes, with splashed ink and geometric design elements, symbolizing technological breakthroughs and solid quality, giving the traditional industry a new look in digital media, successfully conveying the brand's modernity and professionalism.
Daxin Waterproof Daite Paint Product Image Video (3-minute full version)
Chuangdianzi Media tailors a design and marketing solution for Daxin Waterproof that is in line with its industry characteristics and growth goals, enabling it to move from a traditional engineering industry to a professional brand with modern marketing capabilities.
