Daxin Construction

Brand visual design | Integrated marketing
 

Today, as the construction industry gradually shifts to high quality, branding and trust management, Daxin Construction, which has more than 40 years of experience in waterproofing and construction, has actively launched a brand upgrade plan and joined hands with [Eureka Media Creative Media Marketing] to fully update the corporate identity system (CIS). Through the "Small and Medium Enterprise Brand Visual Design Program", this case tailors a brand identity system for Daxin Construction that combines professionalism and emotional connection, laying an important foundation for future market expansion, communication value and digital transformation.

Executed projects: Corporate Identity System (CIS) design | Brand visual design | Standard font and color planning | Brand concept and Logo design planning | Image signboard

Focusing on trust and quality, shaping brand positioning

Daxin Construction inherits the technical foundation and business philosophy of Daxin Waterproofing, upholds the spirit of "faithfulness, loyalty, and excellence", and is committed to providing consumers with a "healthy and stable" sense of sustainable living. The starting point of the brand's visual design is to start from these three values and integrate them into three cores: "excellent quality, faithfulness and stability, and sustainable management."

The design team clearly conveyed the brand spirit pursued by Daxin Construction through corporate philosophy illustrations, and applied them to brand briefings, corporate websites, internal training and external introduction materials, effectively unifying the brand perception and image inside and outside the company.

Professional Logo Design × Accurately convey the brand spirit

📌 LOGO design concept

The LOGO design of Daxin Construction is based onFusion of geometry and arcsAs the main design vocabulary, the overall structure emphasizesStable, symmetrical, and proportionalThe English letters "I", "A" and "N" are specially designed as platform-style fonts, symbolizing Daxin Construction's pursuit of architectural space stability.

This design not only conveys a sense of architectural professionalism, but also creates a brand perception of "stability, safety, and trustworthiness", allowing customers to feel the company's dedication and professionalism from a visual perspective.

Standard word grid and proportion planning to ensure brand consistency

This project also includes the standard character systemLOGO grid planning and proportion adjustment design, using a standard XY unit grid, so that the brand logo of Daxin Construction can maintain complete proportion and legibility when it is enlarged or reduced in different sizes. This meticulous planning makes the brand application consistent and professional from briefing documents to large-scale construction project fences.

Brand color planning and establishment of visual identification system

Daxin Construction's brand color selectionEmerald Blue Green"As the main color, it shows an elegant, calm, noble image, while continuing the blue corporate memory of Daxin Waterproof, shaping an integrated brand sense. The auxiliary colors are divided into:

• Blue (#4987BB): Symbolizes trust, loyalty, and reliability
• Orange (#D96C4A): Inject liveliness and humanistic intimacy, and extend its application in activities and community design

This complete color system can be applied to: business cards, uniforms, presentations, websites, social graphics and construction signs to ensure the consistency and scalability of brand visual communication.

Integrate application layout and implement brand implementation

In addition to LOGO and color, Daxin Construction's corporate identity system also includesChinese and English font matching and typesetting standard design, so that companies can quickly apply brand styles according to application scenarios. The design team provides completeBrand Book, helping enterprises to seamlessly implement future internal use and manufacturers to externally apply, and further establish a professional and consistent brand communication foundation.

Brand visual solutions tailored for small and medium-sized enterprises

Daxin Construction is one of the representatives of local medium-sized construction companies. Facing the challenge of brand renewal, it chose to adopt the creative media marketing launched byBrand visual design solutions for small and medium-sized enterprises, this program covers the following core contents:

1. Brand identity planning consultation
2. Logo and font design
3. Standard color and application specification formulation
4. Suggestions for brand application extension (such as business cards, signs, social networks)
5. Customized corporate branding presentation template

ThroughCustomized Marketing PlanWith a highly flexible production process, Chuangdianzi Media assisted Daxin Construction in completing an identification system that met the needs of brand growth with a more lean budget, becoming an important milestone for small and medium-sized enterprises to move towards branding.