Atlassian has many corporate users around the world. Its products, such as Jira, Confluence, Trello, etc., are also highly relied upon by many companies and engineers in Taiwan.
Since 2023, Atlassian has joined hands with Chuangdianzi Media Marketing to jointly create a communication platform for Taiwanese users. With "user participation, knowledge co-creation, and event connection" as the main axis, it has launched a strategy of social marketing and event marketing, and gradually expanded into a user community ecosystem.
Build a vibrant and interactive community, from hundreds to thousands of people
We started by running a Facebook group, which started as a discussion space with only a few internal members and has now grown to a 1200 active users, becoming the largest Atlassian user community in Taiwan.
The community content covers product teaching, application examples, event previews and QA exchanges. Community users actively ask questions and assist each other, forming a highly interactive learning ecosystem and allowing more potential users to build a favorable impression and trust in Atlassian products here.
Community volunteers are not only a driving force, but also a brand promoter
A healthy and growing community needs a group of passionate and motivated promoters. A core community team of more than 10 volunteersThis group of volunteers not only assists with content organization, event planning, and online interaction, but also regularly participates in internal training and task division.
They come from different industries, including information engineering, educational technology, product design, etc., but they are united by their love for Atlassian. This volunteer mechanism makes the community no longer just a one-way brand operation, but a place for true "user participation and co-creation".
From Taipei to Hsinchu, local communities connect with more industry contacts
In addition to online community management, we are also actively going offline. Since 2023, we have held three large-scale user meetings, starting from Taipei and extending toHsinchu, connecting more local workers.
The event included use case sharing, practical operation exchanges, QA time and free exchanges. The on-site interaction was enthusiastic, with a total of more than 150 participants. These physical activities not only allow users to establish connections, but also build trust between brands and users.
Social media is not just about exposure, it is also a matchmaking platform for real business opportunities
The value of social media management is not just the number of likes or participants, but Can it create "sense of trust" and "conversion opportunities"?.
Through question-answering and application discussions among users, we have successfully matched several companies with Atlassian Taiwan agents, resulting in substantial cooperation and orders. Such results prove that the community is not only a channel for brand exposure, but also a catalyst for B2B business opportunities.
Create ideas and brands to create social business opportunities together!
If you also plan to build your own brand community and develop community business monetization, please contact us. Let the Chuangdianzi Media team work with you to plan the community growth blueprint and create real and visible market results.