5G virtual and real demonstration × cross-domain innovation and new experience｜Digital Development DepartmentExhibition Visual Design｜Integrated Marketing
As 5G technology continues to promote the innovative integration of cultural technology and the entertainment industry, the "5G Virtual and Real Performance-New Art Across Domains in the New World" series of activities hosted by [5G UT Lab] will be held in Taichung, Kaohsiung and other places in the summer of 2023. In order to attract the audience's attention at first sight, increase their willingness to participate and enhance the performance experience, Eureka Media Creative Media Marketing is the event planning exhibition venue visual integration design and social marketing consultant, creating an overall brand visual image system (Key Visual) and digital graphic materials, and providing social media publicity and on-site interactive guidance application suggestions to achieve a new look of technology and culture integration.
Starting from the main visual, create a technological and cultural aesthetic that attracts attention
The theme of the event, "5G Virtual and Real Performance - New Art Across Domains, New World", combines XR virtual technology, 5G low-latency applications and cultural and creative performances. Therefore, in the main visual design, the Eureka Media team used the visual vocabulary of "technological city" combined with "dynamic silhouettes of people" to create a futuristic and fluid visual picture through light tracks, digital particles, 5G icons and metaverse concept scenes.
The main colors are:
- Taichung Central｜5G Magic Night with Culture: Technological blue × vibrant purple, a cultural night festival symbolizing the virtual-real interaction at night
- Taipei Show｜5G New Art Cross-Domain Performance: Electric Red × Ultraviolet Gradient, representing the energy spark of cultural art colliding with technology
This key visual is extended to:
- Event electronic invitation and registration page banner
- Social media promotional materials
- On-site main backboard × signboard × desktop challenge stamp collection card
- Activity flow board, interactive game sign
- Exhibition highlights introduction and description
This visual style not only enhances the audience’s first impression of the event, but also gives the event an overall visual language that is consistent and professional.
Interactive field-oriented design improves 5G application experience
In addition to the overall visual consistency design, the Eureka Media team specially planned "Stamp Collection Cards" and "Interactive Experience Point Signs" for the event, introducing gamification elements and visual guidance applications, allowing participants to:
- Identify the location and features of each technology exhibitor at a glance
- Collect experience point stickers and redeem gifts by completing tasks
- Combined with the interactive process design of the exhibition site to enhance the overall immersion
This type of design strengthens the participation rhythm and venue experience of the event, and also echoes the importance of integrating marketing content production with brand experience.
An integrated marketing model for small and medium-sized enterprise brand promotion
The partner of this event, 5G UT Lab, is a representative of many medium-sized digital technology and cultural content research and development institutions. Eureka Media designed the overall visual and marketing plan for their needs, which also demonstrated our four major advantages in the marketing plan for small and medium-sized enterprises:
- Brand integrated marketing: Integrate themes, visuals and content to establish an event brand system
- Digital transformation consultant: providing digital design and application planning collaboration for the public and private sectors
Social media management strategy: content layout and posting suggestions for different platforms (FB/IG/LINE)
Marketing strategy planning: Focus on user participation routes and strengthen interaction and memory points
Eureka Media Creative Media Marketing: Practitioner of Design × Marketing × Strategy Integration
Every event is not just a "finished event", but an opportunity for brand communication. Starting from [brand visual design], introducing [social marketing strategy], and then to [content production and interactive design], Eureka Media created not only "good-looking" for this 5G exhibition event, but also marketing results that are "spreadable × participatory × convertible".
If you are also a public association, a technology and cultural creative team, or an organization seeking digital transformation consulting services, we provide customized solutions from brand concept to marketing implementation, so that marketing is no longer just promotion, but the core engine of brand growth.
