📢Let me share with you the corporate brand logo design case that Chuangdianzi recently undertook for a client
Talking about "the case of Intel changing its new logo"
I would like to take you to review
The hottest Intel event these days! 👀
The new logo was jointly designed by Intel and WPP. The blue ring on the outside of the previous version was removed, returning to the simple five letters. The overall design is simpler and clearer. The blue ring on the Intel Logo symbolizes Intel's brand concept "Intel Inside" and is regarded as the most important design element.
Today, the blue ring has disappeared, and the i in Intel has become the core element. The dots on the i represent Intel microprocessor and Intel Inside.
📍Update feature 1
"Return to the simple five-letter letter emphasizes simplicity and clarity"
In response to the integration of various platforms in the digital era, improve fluency and usability
📍Update feature 2
"i becomes the core element symbolizing the processor"
The dot on the i represents the Intel microprocessor and Intel Inside, replacing the circle of the previous generation and becoming an important design element.
📍Update feature three
「Expand more combinations based on classic blue」
In addition to the classic Intel Blue and the new "Vibrant Blue",
Multiple color variations with an expanded color palette were also introduced to further revitalize the overall corporate brand spirit
Blue remains Intel's basic color. In addition to the classic Intel blue and the new "vibrant blue", the new brand image also introduces a variety of color variations with an expanded palette.
From Intel's perspective, we can see that many companies change their logos not only for aesthetics, but also emphasize the brand spirit and brand recognition of the entire company.
Corporate brand identity design needs to make changes and adjustments in response to the times in order to lead the brand to achieve maximum benefits in the market!
If you find it useful, don’t forget to share it to let more people know about this important event!
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